Category: Location
Purpose: Identifies requests by the metro code (Designated Market Area - DMA) from which the request was issued.
Both of these match conditions provide the same capability. However, we recommend the use of the Metro Code match condition to identify requests by DMA.
Key information:
Specify a metro code as an integer value.
Request DMA codes from Nielsen.
The Result option determines when this condition will be met.
Due to the manner in which cache settings are tracked, this match condition is incompatible with the following features: